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Home > Faculty > Full-time
Associate Professor
Yun-Ju Chen ( 陳韻如 )
Academic Background
Ph.D., Kansas State University, U.S.A
Analysis of Consumers\\\' Willingness-to-pay, Application and Analysis of Demand Model
886-4-22840402 ext 312、342
Ph.D. Thesis:
Ph.D. Dissertation: Consumer Preferences for Wool Production Attributes, Department of Agricultural Economics, Kansas State University, U.S.A., Dec 2008, pp. 228.
Journal Publications:
  1. Hsu, C. F., Chen, Y. J., & Chang, K. I. (2023). Modeling Import Demand for Fishery Products in Japan: A Dynamic AIDS Approach. Marine Resource Economics38(2), 000-000. (SSCI, Q2)
  2. Phan, T. T. T., Nguyen, V. V., Nguyen, H. T. T., Chen, Y. J., & Lee, C. H. Evaluating Citizens’ Willingness to Participate in Hypothetical Scenarios Towards Sustainable Plastic Waste Management. Available at SSRN 4196793.
  3. Tseng, W. C., Yang, Y. C., Chen, Y. J., & Chen, Y. C. (2021). Estimating the Willingness to Pay for Eco-Labeled Products of Formosan Pangolin (Manis pentadactyla pentadactyla) Conservation. Sustainability13(17), 9779.
  4. Lee, C. H., Chen, Y. J., Huang, Y. S., & Chen, C. W. (2019). Incorporating integrative perspectives into impact reduction management in a reef recreation area. Water12(1), 111.
  5. Chen Y-J, Hsu SM, Liao S-Y, Chen T-C, Tseng W-C. (2019). Natural Gas or Algal Reef: Survey-Based Valuations of Pro-Gas and Pro-Reef Groups Specifically for Policy Advising. Energies, 12(24):4682. (SCI)
  6. Lee, C. H., Chen, Y. J., & Chen, C. W. (2019). Assessment of the Economic Value of Ecological Conservation of the Kenting Coral Reef. Sustainability11(20), 5869. (SCI, corresponding author)
  7. Huang, Y. S., Chen, Y. J., & Ting, C. T. (2018). Estimation the Preference of Ecotourism for Gaomei Wetland in Taiwan. Ecoforum Journal7(1). (EconLit, corresponding author)
  8. Chang, Y. M., Huang, B. W., & Chen, Y. J. (2012). Labor supply, income, and welfare of the farm household. Labour Economics19(3), 427-437. (SSCI)
  9. Peterson, H. H., Hustvedt, G. M., & Chen, Y. J. (2012). Consumer preferences for sustainable wool products in the United States. Clothing and Textiles Research Journal30(1), 35-50. (SSCI)
  10. Hustvedt, Gwendolyn, H. H. Peterson, and Y. J. (Kelly)Chen. “Labeling Wool Products for Animal Welfare and Environmental Impact.” International Journal of Consumer Studies. Vol.32 (5) (2008): 427-437.
Conference Presentation:
  1. Chen, Y.J., C.H. Lee, and C.W. Chen. “Estimating the preferences for coral reef conservation in Kenting, Taiwan.” 2019 International Workshop on Coral Reef Resilience In The Changing Climate: Coral Reef Interdependence and Governance, Interdisciplinary Research Building, Academia Sinica, Taiwan, Dec. 6th / 7th, 2019.
  2. Chen, Y.J., C.H. Lee, and C.W. Chen. “Willingness to pay for coral reef conservation of South China Sea: A conjoint analysis experiment with Taiwanese consumers”, Nagasaki University – National Chung Hsing University 2019 Joint Symposium, Bunkyo Campus, Nagasaki University, Japan, March, 2019.
  3. Yun-Ju Chen. “Estimating the Economic Value of Coral Reef Conservation in South China Sea.”, 2017 International Symposium on Coral Reef Conservation in the South China Sea, Nov. 6th – 7th, 2017, Taipei.
  4. Lauriane Ribas-Deulofeu et al., “Linking terrestrial causes of disturbances to coral reef health: socio-ecological modeling of Kenting National Park (Taiwan) in the context of climate change.” , The 10th Indo-Pacific Fish Conference, Oct. 2nd – 6th, 2017, Tahiti.
  5. Chen, Y.J. and Yu Sheng, Huang ,'Measuring the Preference of Conservation Policy for Endangered Species', 90th Annual Conference on Western Economics Association International (WEAI) , Jun. 2015, Hawaii.
  6. Chen, Y.J., H.I. Kuo, C.J. Tsai.'The Impact of β-agonist Residues on Imported Beef Demand in Taiwan',  International Business Research, Economics, Finance and MIS Conference, Okinawa, Japan, 2014.
  7. Y. S. Huang and Y. J. Chen. (2012) “Measuring Wetland’s Recreational Value: A
    Case Study of Gaomei Wetland in Taiwan” The First International Conference
    on Asian Economic Development AED2012, Chiang Mai, Thailand, August
  8. Y. S. Huang and Y. J. Chen. (2012) “A study on the Recreational Values of the
    Gaomei Wetland in Taiwan with Application of Choice Experiment” 17th
    International Conference on Cultural Economics, Kyoto, Japan, June 21-24.
  9. Peterson, H. H., G. Hustvedt, and Y.J. (Kelly) Chen. “US Consumers’ Willingness to Pay for Wool Product Attributes.” Presented at the 2008 Southern Agricultural Economic Association annual meetings. Dallas, Texas. February 2008.
  10. Peterson, H. H. and Y. J. (Kelly) Chen. “The Impact of BSE on Japanese Retail Beef Market.” Presented at the 2003 Southern Agricultural Economic Association annual meetings. Mobile