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職稱
講座教授
姓名
林英祥 ( Lynn Y.S Lin )
類別
兼任教師
學歷
美國明尼蘇達州大學統計學博士
專長
統計、研發行銷、產業行銷管理、新產品銷售預測模型
電子郵件
Lynn.Lin@lynnlinconsulting.com
連絡電話
886-4-22840402 ext 313、343
 
 
現職:
  1. 美國林氏諮詢公司總裁 (2002年迄今)
  2. 美國柏克萊加州大學客座教授 (2005年迄今)
  3. 國立政治大學客座教授 (2008年迄今)
  4. 國立中興大學講座教授 (2010年迄今)
 
開授課程:
主要教授課程(研究所):
新產品的開發與行銷、新產品定價研究與策略
 
 
經歷:
美國林氏諮詢公司 總裁
美國康乃爾大學 客座教授
美國俄亥俄州立大學 客座教授
美國哥倫比亞大學 客座教授
中國上海交通大學 客座教授
北京開和迪諮詢有限公司 首席顧問
中國內蒙古大學 客座教授
中國內蒙古工業大學 客座教授
中國北京電影學院 客座教授
美國加州大學柏克里分校 客座教授
中國保險報 專家顧問
中國西安交通大學 客座教授
國立台灣政治大學 客座教授
 
專書:
  1. Lin, L.Y.S, W. McKenna, R. Rhodes, and S. Wilson, 1980, “New Product Analysis and Testing - How To Optimize Them,” in Albert, K. J., ed., Handbook of Business Problem Solving, New York: McGraw-Hill.
  2. Lin, L.Y.S, 1997, BASES: New Product Sales Forecasting Model –A Collection of Earlier BASES & BASES Related Papers, Taichung: National Chung Hsing University, Research Institute of Agricultural Economics.
  3. 林英祥,2013,從創新到暢銷-新產品上市成功的秘密,台北:天下文化出版社。
 
期刊論文:
  1. 林英祥,1963,「經濟循環理論及其對策」,農業經濟半年刊,1:16-29。
  2. Sunoo, D.H. and L.Y.S. Lin, 1978, “Sales Effects of Promotion and Advertising,” Journal of Advertising Research, 18(5):37-40.
  3. 林英祥,1978,「A Procedure for Estimating Non-Linear Repeat Curves Using Diary Panel Data」,農業經濟半年刊,23:1187-200。
  4. 林英祥,1978,「Serial Correlation Coefficient and Durbin-Watson Test for Time Series Data」,農業經濟半年刊,24:187-194。
  5. Sunoo, D.H. and L.Y.S. Lin, 1979, “A Search for Optimal Advertising Spending Level,” Journal of Advertising, 8(3):25-28.
  6. 林英祥,1983,「Marketing Research and New Product Forecasting Models: BASES - A New Product Forecasting Model With Most Recent Validation Update 」,農業經濟半年刊,34:119-159。
  7. 林英祥,1983,「Tangible and Intangible Reasons for New Product Failure」,農業經濟半年刊,35: 149-156。
  8. Lin, L.Y.S., 1986, “Tangible and Intangible Reasons For New Product Failure.” New Product Development, ESOMAR Monograph, 1:7-24.
  9. 林英祥,1986,「Consumer Behavior During Recession and Manufacturers' Reactions and Strategies」,農業經濟半年刊,40:111-124。
  10. Bhalla, G., and L.Y.S. Lin, 1987, “Cross-Cultural Marketing Research: A Discussion of Equivalence Issues and Measurement Strategies,” Psychology and Marketing, 4(4):275-285.
  11. 林英祥,1987,「Estimating Price Elasticity of Food Products Using Consumer Survey Data」,農業經濟半年刊,42: 175-189。
  12. Lin, L.Y.S., 1991, “BASES: Past, Present and Future,” Casro Journal, 119-121.
 
會議論文:
  1. Sunoo, D.H. and L.Y.S. Lin, "An Empirical Approach to Determining Advertising Spending Level.” Paper presented at the Advertising Division, Association for Education in Journalism Annual Conference, Seattle, Washington, August, 1979.
  2. Lin, L.Y.S, “New Product Sales Forecasting Recent BASES Model Experiences in Europe and in the United States,” Paper presented at the 1982 ESOMAR Congress in Vienna, Alain Pioche and Patrick Standen, August 29-September 2, 1982.
  3. Lin, L.Y.S, “Does Intent Predict Behavior?” Paper presented at the International Attitude Research Conference, Hilton Head Island, S.C., March 26-28, 1984.
  4. Lin, L.Y.S, “Managing New Product Development for Consumer Packaged Goods.” Paper presented at Mid-America Chinese Scientific and Technical Conference, Oak Brook, Illinois, June 1-3, 1984.
  5. Lin, L.Y.S, “Forecasting New Product Demand Based on Consumer Attitudinal Responses.” Paper presented at the Fourth International Symposium on Forecasting, London Business School, London, England, July 8-11, 1984.
  6. Bol, J. W. and L.Y.S Lin, “Strategies for Utilizing Single Source Consumer Panel Records (Product Bar Codes) to Determine Effective Media Frequency.” Paper presented at the ESOMAR Symposium, Rome, Italy, September 2-6, 1984.
  7. Kalleskog, P. and L.Y.S Lin, “A State of the Art Eye Movement Research - Burke Diagnostic Package Test and Print Ad Test.” Paper presented at the ESOMAR Symposium, Copenhagen, Denmark, October 17-19, 1984.
  8. Lin, L.Y.S. and P. Standen, “Measuring Awareness, Do We Measure Advertising Effects?” Paper presented at the ESOMAR Symposium, Copenhagen, Denmark, October 17-19, 1984.
  9. Lin, L.Y.S., A. Pioche and P. Standen, “Price Sensitivity, Does It Increase During Recession?” Paper presented at the ESOMAR Symposium, Copenhagen, Denmark, October 17-19, 1984.
  10. Lin, L.Y.S. “BASES, A New Product Forecasting Model.” Paper presented at the South Africa Marketing Research Association Conference, Swaziland, South Africa, November 7-11, 1984.
  11. Lin, L.Y.S. “BASES - A New Product Forecasting Model and Its Application to OTC Product.” Paper presented at the 1985 Pharmaceutical Management Sciences        Association Conference, Captiva Island, Florida, May 5-8, 1985.
  12. Lin, L.Y.S. “Evaluation of New Product Concepts at Different Price Levels.” Paper presented at the American Marketing Association’s 17th Annual New Product Conference, New York, June 20, 1985.
  13. Lin, L.Y.S. “Tangible and Intangible Reasons for New Product Failure.” Paper presented at the 38th ESOMAR Congress, Wiesbaden, Germany, September 1-5, 1985.
  14. Lin, L.Y.S. “Validation Records of Four Pre-Test Market Forecasting Models for New Consumer Products.” Paper presented at the 6th International Symposium on Forecasting, Paris, June 15-18, 1986.
  15. Lin, L.Y.S., A. Pioche, and P. Standen, “Estimating Sales Volume Potential for New Innovative Products with Case Histories.” Paper presented at the 39th ESOMAR Congress, Monte Carlo, September 14-18, 1986. (Best Paper Award Winner)
  16. Lin, L.Y.S., “Consumer Behavior during Recession and Manufacturers’ Reactions and Strategies,” Paper presented at the Strategies & Tactics for Successful Marketing of Consumer Goods conference, Singapore, May 8, 1986.
  17. Lin, L.Y.S., “Forecasting New OTC Product Sales at Various Price Levels.”  Paper presented at the E.PH.M.R.A./ESOMAR Seminar, Copenhagen, Denmark, March 4-6, 1987.
  18. Lin, L.Y.S. and P. Sampson, “Estimating New Product Price Elasticity Before Launching - Some Case Histories.” Paper presented at the EMAC/ESOMAR Seminar, Tutzing/Munich, Germany, October 26-28, 1987.
  19. Lin, L.Y.S. and S. Factor, “Forecasting the Sales Impact Of New Product Improvement.” Paper presented at the EMAC/ESOMAR Seminar, Tutzing/Munich, Germany, October 26-28, 1987.
  20. Lin, L.Y.S., “Forecasting New Over-The-Counter Drug Sales at Various Price Levels.” Paper presented at the Decision Sciences Institute’s Annual Meeting, Boston, Massachusetts, November 23-25, 1987.
  21. Lin, L.Y.S., “The U.S. Test Marketing Scene and a New Test Marketing Methodology for Capturing All Panelist Purchases.” Paper presented at the ESOMAR Seminar on New Methodologies in Test Marketing, Amsterdam, Netherlands, June 1-3, 1988.
  22. Lin, L.Y.S., and G. Hustaix, “Our Experiences of Forecasting Non-Fast Moving Consumer Goods Products & Services.” Paper presented at the 42nd ESOMAR Marketing Research Congress, Stockholm, September 3-7, 1989.
  23. Lin, L.Y.S., “Comparison of Survey Responses among Chinese,  Japanese, European and American Consumers and Their Interpretations.” Paper presented at the ESOMAR Conference on Marketing and Marketing Research for Trade with China, Beijing, China, November 20-22, 1989.
  24. Lin, L.Y.S., “Difference in Consumers’ Responses from Various Countries and Their Interpretations.” Paper presented at the American Marketing Association, Kansas City Chapter, February 6, 1990.
  25. Lin, L.Y.S., “How Does One Calibrate a Forecasting Model for the Developing Markets of the 1990’s?” Paper presented at the MRSI/ ESOMAR Conference on Research for the Emerging Markets of the 90’s, New Delhi, India, February 22-24, 1990.
  26. Lin, L.Y.S., “Comparison of Survey Responses among Asian, European and American Consumers and Their Interpretations.” Paper presented at the ESOMAR Conference on America, Japan and EC'92: The Prospects for Marketing, Advertising and Research, Venice, Italy, June 18-20, 1990.
  27. Lin, L.Y.S., “Which Strategy Should I Take: New Brand or Line Extension?”  Paper presented at the 141st ESOMAR Seminar on New Product Development, Barcelona, Spain, November 28-30, 1990.
  28. Lin, L.Y.S., “Brand Equity, Profitability, Price Elasticity & Repeat Rate.” Paper presented at the ESOMAR/MRSI Conference, Bombay, India, March 1-2, 1993.  (Best Paper Award Winner)
  29. Lin, L.Y.S., “Valuation and Monitor of a Brand’s Worth.” Paper presented at the Advertising Research Foundation’s Sixth Annual Brand Equity Workshop, New York, February 15-16, 1994.
  30. Lin, L.Y.S., “Calibrating the Conversion from Intention to Behavior from Various Countries.” Paper presented at the American Marketing Association’s 1994 Advanced Research Techniques Forum, Beaver Creek, Colorado, June 14, 1994.
  31. Lin, L.Y.S., “Brand Equity & Brand Personality.” Paper presented at the Strategic Brand Marketing Conference, Manila, Philippines, February 24, 1995.
  32. Lin, L.Y.S., “BASES R&D: Selected Learning.” Paper presented at the TIMS Marketing Science Conference, Sydney, Australia, July 2-5, 1995.
  33. Lin, L.Y.S., “BASES R&D: Selected Learning.” Paper presented at the Primer Congreso De Marketing Y Comunicacion Conference, Santiago, Chile, October 30-31, 1995.
  34. Lin, L.Y.S., “Interpreting Multinational Consumer Survey Data for International.” Paper presented at the International Marketing Research Forum, New York, October 17, 1995.
  35. Lin, L.Y.S., “Regional Diversity in China and Its Impact on Pricing Strategy.”  Paper presented at the 1st ESOMAR East and South East Asian Conference, Hong Kong, November 24-26, 1996.
  36. Huang, C.C., and L.Y.S. Lin, “Rediscovering pure Indigenous Tea in Taiwan.” Paper presented at the World Tea Expo, Las Vegas, U.S.A., June 11, 2010.
 
演講:
  1. Lin, L.Y.S, “Can We Read New Product Test Market Results Earlier?” Speech given at the Proprietary Association Marketing Seminar, New York, December 8, 1983.
  2. Lin, L.Y.S, “Tangible and Intangible Reasons Of New Product Failures.” Speech given at the Research Institute of Agricultural Economics, National Chung-Hsing University, Taichung, Taiwan, January 27, 1984.
  3. Lin, L.Y.S, “Advertising Research in the U.S.” Speech given to HaiTai Confectionery and Koran Advertising Agency, Seoul, Korea, February 19, 1984.
  4. Lin, L.Y.S, “One Way to Read Test Market Earlier.” Speech given at the American Marketing Association New Product Seminar, Chicago, March 12, 1984.
  5. Lin, L.Y.S., “Launching a New Product is Exciting & Also Risky.” Speech given at the Parma University, Parma, Italy, October 13, 1992.
  6. Lin, L.Y.S., “BASES New Product Sales Forecasting Model & It’s Application,” Speech given at the Peking University, Beijing, China, December 11, 1992.
  7. Lin, L.Y.S., “Conducting Business & Investing in China – My Biased Observation.” Lecture presented at the Carlson School of Management. Sponsored by the Chinese American Business Association of MN. Cosponsored by University of Minnesota China Center and Peking University Alumni Association of MN.
  8. Lin, L.Y.S., “New product Innovation Approaches and Keys to New Product Success.” Speech given at Para Mountain Conference, Shanghai China, November 7, 2013.
  9. Lin, L.Y.S., “New product Innovation Approaches and Keys to New Product Success.” Speech given at BenQ Company, Taipei, Taiwan, March 26, 2014.
  10. Lin, L.Y.S., “New product Innovation Approaches and Keys to New Product Success.” Speech given at the Innovative DigiTech-Enabled Applications & Services Institute (IDEAS), Taipei, Taiwan, March 31, 2014.
  11. Lin, L.Y.S., “From Innovation to Blockbuster: Secrets of Launching New Product successfully." Lecture presented at the Harvard Business Reviews, Taipei, Taiwan, October 15, 20, 29, 2014.
  12. Lin, L.Y.S., “From Innovation to Blockbuster & Secrets of New Product Success.” Speech given at Food Industry Research and Development Institute Hsingchu, Taiwan, September 30, 2015.
  13. Lin, L.Y.S., “LIN Model, Innovation and Secrets of New Product Success.”  Speech given at Hey Song Company, Taipei, Taiwan, September 18 – October 16, 2015.
  14. Lin, L.Y.S., “Innovation Approaches and Secrets of New Product Success.”  Speech given at Training Program on Innovation and Entrepreneurship of Biotechnology, National Chung-Hsing University, Taichung, Taiwan, October 22, 2015.
  15. Lin, L.Y.S., “LIN Model, Innovation and Secrets of New Product Success.”  Speech given at Vitalon Food Company, Taichung, Taiwan, November 2, 2015.
 
其他:
具體成就: 於 1977年開發著名新產品未上市前銷售預測系統BASES,並為BASES公司的共 同創建人。BASES是現今世界最常使用的新產品銷售預測(STM)系統,佔有全球75%的市場份額。林博士更為新產品未上市前銷售預測領域內之翹楚。並 於2002年開發Lin Model專為預測新耐用品及新服務業作未上市前之銷售量,BASES及Lin Model共佔有全球80~85%的市場份額。
另外,
於1980年當選為紐約州科學院院士。
在2005年明尼蘇達大學文理學院135年院慶中被選為著名院友。
於2008年捐獻10萬美金予國立中興大學作獎學金用。
2008年起為國立政治大學商學院IMBA客座教授。
於2008年12月中國兒童少年基金會頒獎為「中國兒童慈善家」。
為2009年美國堪薩斯州州立大學傑出校友。
於2009年5月捐獻3.1萬美金於國立中興大學興建系友會館。
為2009年國立中興大學傑出校友。
2009年行政院農業委員會國際行銷顧問。
2010年國立中興大學講座教授。
為2012年擔任國立中興大學校友總會的顧問。
 
 
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