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Full Time
Part Time
Adjunct Prof.
Visiting Professor
Home > Faculty > Full-time
Assistant Professor
Yun-Ju Chen ( 陳韻如 )
Academic Background
Ph.D., Kansas State University, U.S.A
Analysis of Consumers' Willingness-to-pay, Application and Analysis of Demand Model
886-4-22840402 ext 312、342
Ph.D. Thesis:
Ph.D. Dissertation: Consumer Preferences for Wool Production Attributes, Department of Agricultural Economics, Kansas State University, U.S.A., Dec 2008, pp. 228.
Journal Publications:
  1. Huang, Y.S., Chen, Y.J. and Ting, C.T., 'Estimation the Preference of Ecotourism for Gaomei Wetland in Taiwan,' Ecoforum Journal, Vol. 7, Jan. 2018 .
  2. Chang, Yang-Ming & Huang, Biing-Wen & Chen, Yun-Ju, 2012. "Labor supply, income, and welfare of the farm household," Labour Economics, Elsevier, vol. 19(3), pages 427-437.
  3. Hustvedt, Gwendolyn, H. H. Peterson, and Y. J. (Kelly)Chen. “Labeling Wool Products for Animal Welfare and Environmental Impact.” International Journal of Consumer Studies. Vol.32 (5) (2008): 427-437.
Conference Presentation:
  1. Chen, Y.J., C.H. Lee, and C.W. Chen. “Willingness to pay for coral reef conservation of South China Sea: A conjoint analysis experiment with Taiwanese consumers”, Nagasaki University – National Chung Hsing University 2019 Joint Symposium, Bunkyo Campus, Nagasaki University, Japan, March, 2019.
  2. Chen, Y.J. and Yu Sheng, Huang ,'Measuring the Preference of Conservation Policy for Endangered Species', 90th Annual Conference on Western Economics Association International (WEAI) , Jun. 2015, Hawaii.
  3. Chen, Y.J., H.I. Kuo, C.J. Tsai.'The Impact of β-agonist Residues on Imported Beef Demand in Taiwan',  International Business Research, Economics, Finance and MIS Conference, Okinawa, Japan, 2014.
  4. Y. S. Huang and Y. J. Chen. (2012) “Measuring Wetland’s Recreational Value: A
    Case Study of Gaomei Wetland in Taiwan” The First International Conference
    on Asian Economic Development AED2012, Chiang Mai, Thailand, August
  5. Y. S. Huang and Y. J. Chen. (2012) “A study on the Recreational Values of the
    Gaomei Wetland in Taiwan with Application of Choice Experiment” 17th
    International Conference on Cultural Economics, Kyoto, Japan, June 21-24.
  6. Peterson, H. H., G. Hustvedt, and Y.J. (Kelly) Chen. “US Consumers’ Willingness to Pay for Wool Product Attributes.” Presented at the 2008 Southern Agricultural Economic Association annual meetings. Dallas, Texas. February 2008.
  7. Peterson, H. H. and Y. J. (Kelly) Chen. “The Impact of BSE on Japanese Retail Beef Market.” Presented at the 2003 Southern Agricultural Economic Association annual meetings. Mobile