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Title
Assistant Professor
Name
Yun-Ju Chen ( 陳韻如 )
Classification
Full-time
Academic Background
Ph.D., Kansas State University, U.S.A
Specialty
Analysis of Consumers' Willingness-to-pay, Application and Analysis of Demand Model
E-Mail
yjc2010@nchu.edu.tw
Tel
886-4-22840402 ext 312、342
 
 
Ph.D. Thesis:
Ph.D. Dissertation: Consumer Preferences for Wool Production Attributes, Department of Agricultural Economics, Kansas State University, U.S.A., Dec 2008, pp. 228.
 
Journal Publications:
  1. Hustvedt, Gwendolyn, H. H. Peterson, and Y. J. (Kelly)Chen. “Labeling Wool Products for Animal Welfare and Environmental Impact.” International Journal of Consumer Studies. Vol.32 (5) (2008): 427-437.
 
Conference Presentation:
  1. Peterson, H. H., G. Hustvedt, and Y.J. (Kelly) Chen. “US Consumers’ Willingness to Pay for Wool Product Attributes.” Presented at the 2008 Southern Agricultural Economic Association annual meetings. Dallas, Texas. February 2008.
  2. Peterson, H. H. and Y. J. (Kelly) Chen. “The Impact of BSE on Japanese Retail Beef Market.” Presented at the 2003 Southern Agricultural Economic Association annual meetings. Mobile
 
 
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